H&M Studio Autumn|Winter 2016 Collection

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The limited edition collection launches on Thursday September 8th

If you’re due a wardrobe clear-out then now is the time, because the H&M Studio AW16 collection launches this Thursday and we’re in heaven.

Available at selected H&M stores worldwide, as well as online from 8th September and with something for everyone (literally), the women’s, men’s and kidswear lines – which were showcased at Paris Fashion Week back in March – couldn’t be more perfect for the coming season.


Because …

For the ladies: the collection embraces female strength and individuality and we’re all about that! Inspired by Swedish folklore, you can expect lots of tailored styles, embroidery and long-sleeve draped dresses, with all of our fave winter fabrics like wool, lace and velvet.


Runway05  Runway14  Runway02

For the gents: an updated version of the classics and the perfect coat. So if longline bombers and car coats are what you’re into, along with layering, corduroy and the fail safe monochrome, there’s no excuses for not looking sharp.


For the kids: turning fairytales into fashion reality. We feel a cuteness overload fast approaching by the sounds of this one. Inspired by the likes of Alice in Wonderland, kids will be in their element as the collection is a world of fashion fantasy with loads of character and charm. Plus child-friendly tailoring in the form of a white tuxedo shirt and matching striped suit.

We can’t.


For the very first time the Studio collection will also be available online which means that anyone from all four corners of the country will also have the opportunity to pick up their very own Limited Edition Studio pieces.

The women & menswear collection will launch from 9.30am in H&M’s flagship College Green store on Thursday 8th September & the kidswear collection will launch on the same date from 9.30am in the Dundrum H&M Kids store.