Who Run The World? Girls!

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Natalie Burke meets four inspirational entrepreneurs who share the wisdom they’ve gathered on the way to the top…

Despite the recession, women the country over are branching out on their own and setting up their own businesses, proving there are no limits to dreaming big. 

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Joanne Rochford

Joanne Rochford

Managing Director of Invoke PR & Events


What was your biggest fear launching your own business?

For anyone setting up their own business, their biggest fear is failing. I started off just me and my laptop. No clients. The first couple of weeks were torture and then the phone rang. I literally haven’t looked back.


Did you seek any advice before starting out?

Yes, I was extremely lucky. My dad and brother are both solicitors, so they were able to give me great advice about the legalities of setting up. I was amazed with the advice and support I got from all corners, people really want to see people do well.


When did you realise you wanted to go out on your own?

I was looking for a career change as I had been in the same job for seven years. While I was effectively my own boss, I knew I had reached as far as I was going to go in that company. It was a bit of a light bulb moment and was definitely not something I thought about for months!


What has been the highlight of your entrepreneurial career so far?

Running a business, succeeding, employing people and being able to do it. We are six years old this year, and it’s been a rollercoaster. I’ve no regrets and have enjoyed it all, albeit I’ve aged 10 years!


What’s the biggest lesson you’ve learned?

You’re only as good as your last job and that reputation is everything. Most of our business is from referrals and I am hugely aware of this on every level.


Do you have any advice for anyone thinking about setting up their own business?

Listen to it all. Take advice, good and bad. Don’t rush into it and have no regrets!

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