It's getting over one million views per hour - yep, it's Ariana Grande's world and we're just living in it.
Moments after releasing the video for "Thank U Next", it was already the #1 trending video on YouTube.
In fact, over 800,000 people tuned in to watch the premiere as it was publicly released - in an era where viewing YouTube videos after the fact reigns supreme, experts believe that this is the first time a music video has been 'live streamed'. Safe to say, it also smashed any existing YouTube premiere records.
@ArianaGrande the thank u, next video was so good, it broke the internet (or at least delayed YouTube comments from posting for a bit).
Comments are still working on the video, they're just delayed! https://t.co/osq64npfpt— Team YouTube (@TeamYouTube) November 30, 2018
Fans weren't surprised to see that the major theme here is Mean Girls - after all, 25-year-old Grande had been teasing the homage to eager fans on her own social channels.
That's not all, though. Movie buffs (or any chick-flick queen worth her salt) will notice the references to Bring It On, Legally Blonde, and 13 Going on 30. There's even a cameo from Kris Jenner - cue: the onslaught of new "you're doing great sweetie" memes.
It's been a big week for the Florida-born singer. She launched a four-part docu-series chronicling her recent tour on YouTube, which features entire songs and gives a behind-the-scenes look at Grande’s life on the road. The episodes also focus on the aftermath of the tragic Manchester bombing attack at one of the star's concerts.
"Thank U, Next" already serves as a modern breakup anthem, but with her pop culture-filled video singling out her former lovers, Grande has gone one step further. In a 'blink and you'll miss it' scene - the singer left a subtle message for former fiancé Davidson writing “sry I dipped” over a selfie of the pair in her Burn Book.
Meanwhile, according to People Magazine, the “HUUUUUGE” at the bottom of the page likely alludes to her ex’s apparent ehh..trouser size.
Your move, Davidson.