Kale my name, kale my name.
Whether you're a Beyoncé stan or just someone who uses the internet, you'll know that Queen Bey and her husband, Jay-Z are vegans. But they're not just any vegans...they're die-hard vegans. So much so that earlier this year, the couple encouraged everyone to take part in Veganary.
Now that January has (finally) come to an end, Beyoncé and Jay-Z are worried that they're loyal fans are going to go back to their old meat-eating ways. To ensure that this doesn't happen and also to encourage even more people to take up living a plant-based diet, the pair is willing to give you free concert tickets to their gigs for the rest of your life once you commit to being a vegan.
The initiative comes off the back of Beyoncé's personal trainer, Marco Borges' latest book; The Greenprint. In the introduction to the book, both Bey and Jay-Z challenge readers to give veganism a try.
“We all have a responsibility to stand up for our health and the health of the planet. Let’s take this stand together. Let’s spread the truth. Let’s make this mission a movement. Let’s become ‘the Greenprint.'"
Just one month later since Borges' book launched, Beyoncé and Jay-Z have now announced the Greenprint Project which aims to show the extraordinary impact even part-time veganism can have on the planet. To celebrate the project, the couple has launched a competition to win free tickets to their concerts for "up to 30 years" if you incorporate veganism into your daily life, be it for a single meal a week or full-time.
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Thank you @grown for being a part of this movement!! We really appreciate all of your love and support!! 🌱🙏❤️⠀ .⠀ #Repost @grown⠀ ・・・⠀ 🌱🌱What are you doing next Tuesday, January 22nd? Click the link in our bio to reserve your seat at our grown™️ table for a meet&greet with author/nutritionist/creator of @22daysnutrition and his latest bestselling book @greenprintproject, Marco Borges! Pop by to meet Marco at our flagship location in #Miami- Marco’s hometown, to have your book signed and to sample some of our new #greenprintapproved #plantbased menu items. 🌱🌱🌱
The contest ends April 22 with the winner being announced May 22 and can be entered via the link here.
But before you go running to M&S to stock up on your Vegan goods, it's worth noting that the competition is open exclusively to those living in the US.
So you can either ask your cousin who moved to New York six years ago that you've not spoken to since they left to enter for you OR you can continue living a plant-based life because it's good for the environment and not just to get free concert tickets.