And all this time, we just thought she was graced by the great hair gods! Launching just in time for the party season, Dublin-born brand Easilocks have joined forces with Cheryl Cole to create a luxe extension range that will make changing up your style a cinch.
The Cheryl x Easilocks is a 6-in-1 clip-in hair extensions product, will give you the option of six salon-worthy styles, in minutes. Ideal for girls on the go or those who want to save their own hair from damage, the clip-in extensions include a shorter and longer length of each style - straight and wavy - for maximum volume and effect.
The extensions, which have been over a year in development, are made from the finest quality HD fibre hair, meaning it looks as natural and multi-tonal as human hair but is designed with technological advances allowing the hair to behave exactly how you'd like it to.
One of the most unique features to the range is how the hair performs after washing. The unique memory fibre used enables hair to dry back to its original state without any heat styling.
Wearers can simply brush the clip-in and allow it to dry naturally or rough dry it if time is tight, and the extensions will morph back to its original state. HD fibre hair can be shampooed, blow-dried and straightened with heat up to 180 degrees Celsius – so the style options are endless!
Easilocks CEO, Shane O’Sullivan says, "We are perfectionists at Easilocks, and our minds are blown by this range, it is that good! Cheryl was the perfect partner for us, she represents every person who wants to have fun with their look but who doesn’t necessarily have hours to spend on their beauty regime. This product gives you a salon finish in literally minutes and saves you from damaging your own hair too!"
Cheryl says, “I have always been a fan of changing up my style throughout my career. In my job, you need something that's not only reliable, easy and looks amazing, but makes you feel incredible too. I am really excited to be working with a brand that allows you to have fun with your look, and who deliver products that really work.”
The Cheryl x Easilocks range is available in 16 different hair shades from today. For maximum protection, a full treatment range is also available to keep the hair looking brand new including a carefully formulated shampoo and conditioner for HD hair, as well as a specialized brush and protective holder.