Cult Beauty

Cult Beauty Cult Beauty

Multi-masking, K-Beauty, CBD skincare, for years Cult Beauty has always been ahead of the game. And 2019 isn't about to be any different for the online retailer, as they announce details of their new site section, all dedicated to female sexual pleasure and wellness. 

Join the #Vulvalution, we are! 

Coinciding with the global International Women's Day celebrations, Cult Beauty are coming through to help raise awareness and kick-start some frank conversations about a topic that's still all too hush-hush for our liking; women’s sexual health (and pleasure!).

Still somewhat shrouded in stigma, most of us will own up to being relatively clueless when it comes to knowing what's 'down there'... let alone understanding how best we can care for our intimate areas. 

That's why Cult Beauty have made it their #Vulvalution mission 'to help raise awareness, provide education and empower women to feel more 'in tune' with their gynaecological health and their sexual pleasure.'

Gentle Exfoliator, The Perfect V

Curating the best in vaginal care, from sex toys to supplements, intimate cleansers to pelvic floor trainers, as well as creating content that'll help to de-mystify and de-stigmatise issues relating to vaginas and intimate health, #Vulvalution is calling time on beating around the proverbial bush. 

In a statement, Alexia Inge, Cult Beauty's Co-Founder said of the new initiative:

"The last two years have been a time of great social upheaval and awakening. Women are shedding the constrictive chrysalis of patriarchal diktats; they are starting to own their own sexual health and fulfilment and search for solutions and guidance that don't come from the NHS, porn sites or sex shops. From menstruation to masturbation, female wellness and intimate health now exist under beauty's umbrella."

She continued:

"About more than just products, we're aiming to normalise commonplace issues and trigger more open discussion - to help close the 'orgasm gap' and prevent inhibition from hindering health and our sexual gratification."

By get people talking, #Vulvalution hopes to remove some of the societal taboo around the female anatomy, encouraging us to voice our concerns, be more open about our desires and start a worldwide conversation. 

To make the initiative even better, 10% of profits from this category will be donated to The Lady Garden Foundation; a charity which aims to educate and fund essential research into gynaecological cancers.

So, want to join Cult Beauty in their quest to help emancipate your ‘bits’? Check out the new category and read more about #Vulvalution on the brand's website.


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