Model-slash-influencer Emma Louise Connolly is having a very busy month, fresh from attending Millie Mackintosh and Hugo Taylor's beautiful wedding, the 26-year-old Scottish beauty has been getting ready to launch her curated summer collection with Nasty Gal.
A long-time fan of the brand, Emma Lou collaborated with Nasty Gal on the campaign and product direction, working with the buying team based at the Manchester HQ to edit the collection and self-style her favourite looks.
NASTY GAL X EMMA LOUISE CONNOLLY
The 30-piece capsule wardrobe, which takes inspiration from her own summer favourites and her worldly adventures, features cute ruffle tops, lace up shorts and pretty dresses, alongside key staples such as slogan tees and white denim which complement the collection.
In you're a keen follower of her on Instagram, you'll recognise lots of the slogan tees, lace-up corsetry detailing, broderie anglaise and vintage detailing that she loves IRL, in the collection too. Emma Lou’s eclectic personal style is full of confidence and her carefree attitude is totally reflected in the styling.
The campaign was shot in Nasty Gal’s hometown of Los Angeles at the Wright Ranch in Malibu, and the collection will be available at nastygal.com from tomorrow. We're sold!