Hair extensions can sometimes get a bad rep but rethinking them beyond the realm of exposed bonds and questionably-shiny strands just got a lot easier, thanks to Great Lengths' new Hair Like You campaign, which focuses on the individuality of hair and the person who wears it.
Pinterest hair, princess hair, hair goals – for those who weren’t blessed with flowing waist-length locks, hair extensions have always been available, but sometimes seemed unattainable and impractical.
On a mission to show the diversity and adaptability of their extensions, Great Lengths came up witht their new Hair Like You campaign, centred on the concept of female empowerment which can be ignited through individuality, rather than expectations and trends.
Hair As Individual As You
Showcasing the breadth of colour, texture and length in the Great Lengths range – from cool-girl shags to icy bobs and Celtic auburn waves – the brand want to dispel any preconceptions around hair extensions and show just how versatile they can be.
As we know, over time hair weakens as a result of many factors including styling, weather, colouring and the natural ageing process and it's Great Lengths' aim to help restore the look of what has been lost, naturally, with 100% human hair extensions which are ethically sourced, and help women feel more confident.
More than longer lengths
More and more clients are turning to Great Lengths extensions for more than just longer lengths, but to help combat real hair issues including thinning hair, filling in sparse areas, adding volume and also colour and depth without dye.
Joscelin McCourt, CEO for Great Lengths UK & Ireland, said: “We continue to receive feedback from our stylists about Great Lengths enabling their clients to feel more positive in themselves restoring confidence, through natural and subtle bespoke enhancements. The new campaign is about resonating with our current clients and future clients, as well as our salons and stylists, so they recognise that with Great Lengths, natural and beautiful hair and styles can be achieved every day”.