The PETA-approved Too Faced brand

The PETA-approved Too Faced brandInstagram @TooFaced

Looking to be a bit more ethical with your beauty choices? Here are some of the best cruelty free brands around, whatever your budget.

These days, we're all about shopping ethically when we can. Buying free-range eggs so we know the chickens are being treated right or choosing to get our morning coffee in a small local cafe are easy choices that have just become second nature. But just how easy is it to be ethical when it comes to cosmetics?

Although the EU banned testing cosmetics on animals in 2009, there a quite a few loopholes. The main one being that the ban only applies to products made in the EU and given that most cosmetic companies make their products in China, the chances are that your fav foundation has been tested on some poor bunny. So here is your ultimate guide to the best beauty brands that definitely do not test on animals  - plus our fav products from each range.

Kat Von D

If you’ve heard of Kat Von D, then you’ll know she’s a hardcore vegan so when she launched her cosmetic company, it really was no surprise that her products were vegan too. Nothing from her collection has been tested on animals and it’s PETA approved so you know it’s legit.

The product we love: Tattoo Liner, €21 This eyeliner is gonna give you flawless wings every time and it really does not budge.

Carter Beauty Cosmetics

Carter Beauty Cosmetics launched a month ago and it’s already proving to be a game changer. The entire collection is not only cruelty-free but it’s also all under €15 so that excuse of “all cruelty-free makeup is so expensive, I can’t afford it.” is no longer valid.

The product we love: Full Measure HD Foundation, €9.95 This foundation is full coverage and long lasting which is all you want for the perfect base.

Too Faced

If you were looking for another reason to love Too Faced, asides from their quirky packaging and creative product names - they are also 100 per cent a cruelty-free brand.

The product we love: Better Than Sex Mascara, €23. This mascara really does live up to its name, it’s legit our saviour.

Wet N Wild

Wet N Wild is a brand we’ve been using since we were teenagers which means we were totally ahead of the curve using cruelty-free products before it was cool.

The product we love: Megalast Liquid Catsuit Matte Lipstick, €4.99. This lipstick is a really great liquid lip, it’s super easy to apply and it won’t transfer onto your cuppa.


Inglot makeup looks are what we spend half our day looking at on Instagram and although we might not be able to recreate the stunning looks, we sure as hell can use their products with a guilt-free conscious as none of their collection is tested on animals.

Product we love: AMC Pure Pigment Eyeshadow 119, €16. This pigment is perfect for when your eyes need a bit of a dressing up.


When Penneys began to stock Catrice cosmetics we were super excited but not as excited as we were to find out that they have the PETA seal of approval.

Product we love: High Glow Mineral Highlighting Powder, €5.50. This highlighter is ideal no matter what your skin tone is, it’s gonna have you glistening.

Urban Decay

Urban Decay left us heartbroken when the announced they were discontinuing the OG Naked palette but they made it up to us by releasing a new palette which is to die for but they’re also completely cruelty-free.

Product we love: All Nighter Long Lasting Makeup Spray, €31. This setting spray is super satisfying. Giving our faces that midday spritz is what gets us through the day, tbh.

Revolution Makeup

What’s better than really good eyeshadow palettes that are less than a tenner? It’s when those eyeshadows are also cruelty-free! That’s why we can’t get enough of Revolution Makeup.

Product we love: Ultra 32 Eyeshadow Palette Flawless 3, €10.  This eyeshadow palette is giving you everything you need and more, 32 shades all in the one palette means it’s a travel must-have.

IT Cosmetics

IT Cosmetics has just reached our lovely Irish shores in the past few months and ever since it did, we’ve been obsessed. So when we did our cruelty-free research on saw that this brand didn’t test on animals, our obsession turned into infatuation.

Product we love: Bye Bye Under Eye Concealer, €29. This concealer literally does what it says on the tin. We haven’t seen our under eye bags in days and it’s not because we’ve suddenly gotten a tonne of sleep.

e.l.f Cosmetics

e.l.f is one of those beauty brands that’s been leading the cruelty-free revolution for years. They don’t test on animals and are 100 per cent PETA approved which means you can shop the collection carelessly and it won’t break the bank.

Product we love: Blemish Control Face Primer, €10.70’  This primer is a godsend, seriously. Not only does it make sure your makeup won’t go streaking but it also keeps breakouts at bay.

Now, there’s no more excuses to not shop ethically when buying yourself a new lipstick as there are so many great products available - once you know where to look.   

READ: Easy Ways To Not Be A Dickhead To The Planet

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