And no, it's not because of your subpar content. 

Businesses, companies and influencers have woken up this morning to a depleting Instagram follower-to-following ratio, as a result of a bug which the social media giant has announced they are 'working to resolve' as of Wednesday midday. 

It was previously thought that the social network has implemented a mass cull on fake and inactive accounts as previously alluded to in recent times. 

In November, Instagram posted a blog entitled 'Reducing Inauthentic Activity on Instagram', explaining that it was taking a number of steps to limit this ‘unwelcome behaviour.’

"Accounts we identify will receive an in-app message alerting them that we've removed the inauthentic activity given to their account from others. We will also ask them to secure their account by changing their password. Accounts that use these types of apps share their username and password, which is sometimes used to give inauthentic likes, follows and comments to others.

"If you receive an in-app message, simply change your password to revoke their access to your account. These new measures will be ongoing, and accounts that continue to use third-party apps to grow their audience may see their Instagram experience impacted."

Eagle-eyed users of the app noticed that Ariana Grande lost close to three million followers, while Selena Gomez lost almost two million.

The social media team behind the app have since taken to Twitter to address the queries, which have seen social media stars purge followers for the past 24 hours. 

"We’re aware of an issue that is causing a change in account follower numbers for some people right now," they wrote.

"We’re working to resolve this as quickly as possible."

READ MORE: The €4.95 Irish Eyeliner Ariana Grande Uses To Achieve Her Signature Flick

READ MORE: Kim Kardashian Asked Brands To Not Copy Her Gold Dress...So PrettyLittleThing Copied Her Gold Dress