You say Ay-sausce, I say Ahsos...
Despite acting like we know absolutely everything about, well, absolutely everything, every now and then we get an unfriendly reminder that we actually haven't a clue. From using sheet masks wrong our whole lives to wearing the incorrect bra size - there's a lot of knowledge we take for granted.
But instead of lacking in beauty skills and a measuring tape, this time that wake up call comes from online retailer, ASOS. We've had many a heated debate here in U HQ on the correct pronunciation of ASOS. Is it A.S.O.S because it's an abbreviation of As Seen On Screen? Is it Ay-saus, Is it Ahsos? Is it Ace-sos? Or is it ass-os? There seems to be a hundred and one ways to pronounce ASOS and it's hard to know what to believe.
But if you are going to take anyone's word for it, it should probably be ASOS themselves. Well, the good news is that after many years of speculation, they have just revealed how to pronounce ASOS - the right way.
Jumping on the latest trending hashtag bandwagon, ASOS decided to chime in with their #UnpopularOpinon which schooled us all that it's actually pronounced AY-SOS and not A-S-O-S.
#UnpopularOpinon It’s pronounced AY-SOS not A-S-O-S— ASOS (@ASOS) March 14, 2019
Now for some of you, you're probably thinking - 'well duh!' but the tweet has shook the internet.
I always said it as-oss because you used to be ‘AS seen on screen’ 路♀️— Sarah ✨ (@sarah_fender) March 14, 2019
I am so insecure over how I say it I avoid saying it SOMEONE TELL ME— Emma Harmon (@EmHarmon1) March 14, 2019
but it feels so weird to say it like that pic.twitter.com/RIEqw0a5Lk— ᴋᴀᴡᴀɪɪ ʟɪᴛᴛʟᴇ ᴘᴇᴀɴᴜᴛ ✨ (@MISTOLVUS) March 14, 2019
I say Ah-sos— Natalia Watson (@Natal_Heidi) March 14, 2019
It’s Aysos or as seen on screen for us oldies — Tor thatspeachy (@tornumber9) March 14, 2019
And just when you thought the mystery of pronouncing ASOS was cleared up for good, there's no speculation over how exactly the final three letters are pronounced.
Still not clear to me. Like s-O-s or sauce. Please tell me it’s not sauce.— melissa da costa (@delissaaaa) March 14, 2019
While that is a debate for another day, we do know one thing: our online shopping addiction won't stop whatever way you say it.