Instagram: @jameelajamilofficial

Instagram: @jameelajamilofficial

#JameelaForPresident. The actor and body-positivity activist Jameela Jamil called Avon out over the weekend, for 'shaming women' with marketing materials telling customers that dimples are not 'cute' on their thighs. 

This is 2019 Avon, come on! 

Jameela Jamil tweeted a page from the company's brochure advertising a product that claims to combat cellulite. The ad features a photo of a woman smiling with the copy, “dimples are cute on your face (not on your thighs.)”

The 'Good Place' actor and 'i Weigh' founder who has spoken out against body-shaming messages in the past, urged Avon to stop encouraging its customers to “fix” their bodies.

“Stop shaming women about age, gravity and cellulite,” Jameela tweeted at Avon’s UK company. ”They’re inevitable, completely normal things. To make us fear them and try to ‘fix’ them, is to literally set us up for failure.”

Following up her initial tweet with two more, she urged the cosmetic company to take more responsibility for their marketing and realise the extent of the damaging message they're sending.

Avon’s official Twitter account for its USA operations were forced to respond to Jamil, saying the ad “was intended to be light-hearted and fun.”

“...but we realize we missed the mark,” Avon USA added, saying it planned to remove the messaging from its marketing materials.

Earlier this month, Jameela announced she was turning her body positivity-focused Instagram account, I Weigh into a company that will work to enact policy changes on how people talk about other people’s bodies. 

“Fat-phobia is real, it is pervasive and prevalent and is damaging the mental health of millions,” she wrote. 

She's also passionately called for airbrushing and photoshopping to become illegal and discredits celebrities for sharing messages and promoting products she finds damaging to women too.

More power to you girl, #TeamIWeigh

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