Plastic straws and single-use cutlery we're okay with quitting, but we don't tend to be quite as environmentally-conscious when it comes to our buying our fave beauty products – due, in part, to fact that they're either not available or they're hella expensive. But Lush is here to change that.
As a brand, Lush has built a reputation on its ability to create beauty products that are not only high quality but also ethical, eco-friendly and largely vegan. And following in the success of its Glow Sticks, a plastic-free and vegan highlighter launched last month, the brand has released a range of 40 packaging-free lipsticks.
Each of the 40 shades revolve around three colours: nudes, reds, and greiges (which is a combination of grey and beige) and come in different undertones to suit all skin tones. Finishes include metallic, demi-matte, satin, and sheer. The most impressive feature, however, is that you can buy each hue in recyclable packaging or as a naked refill.
Not sold? Here, maybe this will clear things up.
According to Lush, the new “naked” vegan lipsticks are dipped in a peelable wax, protecting the shade from contaminants. It’s also designed to fit into a conventional lipstick tube, so old packaging can be upcycled rather than thrown away.
Saving money on extensive plastic packaging (to which 40 to 50 percent of the overall costs of products relate to) allowed Lush to be able to load its lipsticks with high-quality ingredients. Each bullet contains orange peel wax and organic jojoba oil to moisturise and broccoli seed oil to hydrate and condition chapped lips.
“Having that extra money to spend on ingredients really does make a difference. The final thing you get is a good price, good amount of content, no wastage at the end, and it just works incredibly well; it’s the way to go," the brand's product inventor and co-founder Mo Constantine said in a statement.
This latest launch follows the brand's packaging-free foundation, which dropped over the summer and employs the same wax found on the new lipsticks. The egg-shaped skin-products also came in 40 varying shades and, like many Lush products, are 100 percent vegan.
"Truth is, make-up is one of the worst offenders when it comes to plastic — with just a couple grams of product kept in a bulky case," Kayley Thomas, project manager at Lush, said, adding that Lush are well aware that naked makeup can be a little messier than standard options.
However, the brand is currently producing a makeup bag that will be specifically designed for naked products.
Pretty genius, if you ask us.