what do you jean?

what do you jean?@freeformi on Instagram

Mom's the word

They're the backbone of our wardrobes, the saviour we turn to in times of sartorial need and the fashion industry's most in-demand item: Skinny jeans, we will forever be in your debt. 

They're a staple in every wardrobe that have somehow managed to transcend every season but it's officially time we bid farewell to our oh so reliant skinny jeans. 

We really hate to break this to you but skinny jeans are officially dead. According to the shopping platform LIKEtoKNOW.it, there's a new style of jean in town and it's officially surpassed skinny jeans in terms of popularity: the mom jean.  

But before you go off sulking because you live in skinny jeans, the new style of denim is not only way more comfortable than a skinny jean but we bet you already own at least one pair. Slowly but surely, mom jeans have been creeping their way into our sartorial world and according to LIKEtoKNOW.it, they've just reached their peak. 

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The shopping app revealed that online searches for the retro style are up by 3700% (no, that isn't a typo. The number really is that massive.) confirming that mom is the new skinny.

With a relaxed fit, a high waistband, a retro vibe: mom jeans have a lot going for them. Just like your skinny jeans, mom jeans will go with absolutely everything in your wardrobe. From a band tee and runners to a statement blazer and strappy heel, mom jeans are the way forward. 

So here are the best pick of mom jeans on the high street right now so that you too can embrace the mom jean trend:

Slim Mom Jeans, €22.99, H&M

Authentic Denim Mom Jeans, €29.95, Zara

Super Bleach Mom Jeans, €55, Topshop

High Waist Acid Wash Mom Jeans, €35.99, Bershka

Mom Denim, €69, & Other Stories

READ: Jeans And A Nice Top: The Jeans Edition

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