If you're a skincare enthusiast, you'll know the premise of The Ordinary's range is delivering premium ingredients without the price tag and the confusion that comes with lengthy pseudo-science names. Well, they're not the only brand following those guidelines anymore, allow us to introduce the Inkey List. 

It just launched exclusively in the Arnotts Beauty Hall this weekend. 

In an industry that's saturated with convoluted names and extortionate pricing, finding the right formula for your beauty need can seem like an overwhelming task. But that is just the problem the Inkey List is here to solve. In fact, the brand's Instagram bio reads 'your beauty translator' and often that's exactly what we feel we need. 

The brainchild of Colette Newberry and Mark Curry, the Inkey List is a collection of 15 product with hero-ingredients such as vitamin C, retinol and glycolic acid (to name but a few), each selected and developed for their ability to address a number of skincare concerns with proven efficacy. 

The packaging of each product provides an easy-to-digest breakdown of its benefits, covering what it is, what it does, where it’s from, who it’s for, how to use it and other special features (such as extra ingredients to improve its efficacy). All in order to help you decide if it’s the product for you you or not.

From the looks of what you can pre-order on Feelunique now, you won’t find anything over €12 in the range either -  the idea being that keeping costs low affords consumers the chance to test out what works for them, without the worry of being too out of pocket if a product doesn't quite meet their needs. 'Give-it-a-go prices' is how the brand are dubbing the bracket. 

Official launching on Friday 31st of August, The Inkey List wants to break through all of the beauty business' jargon, instead bringing us the hottest ingredients in skincare, at affordable prices, we can see it appealing to both skincare newbies and ‘skintellectuals’ alike. 

You heard it here first gals!

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