The dye job you never knew you needed.

The dye job you never knew you needed.@caitlinfordhair

Taking part in Januhairy? This one could be for you...

It's 2019, therefore, it's about time we all stop shaming women who refuse to succumb to beauty standards or stereotypical gender norms. Women across the globe are embracing female empowerment by growing out their body hair for the month of January. The anti-hair movement, cleverly named Januhairy, was founded by drama student Laura Jackson after she noticed a difference in how she felt when she grew her body hair out for a role. 

Speaking to the BBC, Jackson revealed that despite feeling empowered in herself, others were less inspired by choice to ditch the razor. 

"Though I felt liberated and more confident in myself, some people around me dind't understand or agree with why I didn't shave."

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Hi I’m Laura, the gal behind Januhairy! I thought I would write a little about my experiences and how Januhairy came about... I grew out my body hair for a performance as part of my drama degree in May 2018. There had been some parts that were challenging for me, and others that really opened my eyes to the taboo of body hair on a woman. After a few weeks of getting used to it, I started to like my natural hair. I also started to like the lack of uncomfortable episodes of shaving. Though I felt liberated and more confident in myself, some people around me didn’t understand why I didn’t shave/didn’t agree with it. I realised that there is still so much more for us to do to be able to accept one another fully and truly. Then I thought of Januhairy and thought I would try it out. It’s a start at least . . . I have had a lot of support from my friends and family! Even though I had to explain why I was doing it to a lot of them which was surprising, and again, the reason why this is important to do! When I first started growing my body hair my mum asked me “Is it you just being lazy or are you trying to prove a point?” . . . why should we be called lazy if we don’t want to shave? And why do we have to be proving a point? After talking to her about it and helping her understand, she saw how weird it was that she asked those questions. If we do something/see the same things, over and over again it becomes normal. She is now going to join in with Januhairy and grow out her own body hair which is a big challenge for her as well as many women who are getting involved. Of course a good challenge! This isn’t an angry campaign for people who don’t see how normal body hair is, but more an empowering project for everyone to understand more about their views on themselves and others. This picture was taken a few months ago. Now I am joining in with Januhairy, starting the growing process again along with the other wonderful women who have signed up! Progress pictures/descriptions from our gals will be posted throughout the month. Lets get hairy  #januhairy #bodygossip #bodyhairmovement #happyandhairy #loveyourbody #thenaturalrevolution #natural #hairywomen #womanpowe

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If your Januhairy was feeling a little dull, there's a new colourful trend taking over the internet. Some women are now taking the liberation a step further by dyeing their armpit hair rainbow. The trend has since been coined as 'unicorn pits' and it's slowly taking over Instagram feeds everywhere. 

The concept originally appeared on the internet back in 2016, when a YouTuber posted a rainbow armpit hair dye tutorial. But because the world wasn't quite as woke as it is now, the video has since resurfaced gaining over 600,000 views.

The tutorial has since introduced a pop of colour to Januhairy as more and more women embrace the viral trend. 

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На что только люди не идут, чтобы украсить себя. Сейчас набирает обороты тренд "выкрашенные подмышки". Они выступили на смену ярким волосам на голове. Все оттенки радуги в подмышках заполонили просторы Сети. Флэшмоб набирает обороты. Девушки (а иногда к ним присоединяются и парни) с удовольствием делятся результатами своего нестандартного окрашивания под хэштегом #dyedpits («окрашенные подмышки»). Некоторые из пользователей уже записали обучающие мастер-классы по нестандартному окрашиванию в два, три, а то и во все пять оттенков. Друзья, подскажите, как вы относитесь к этому тренду? 1✅Мир сошел с ума. 2✅Почему бы и не украсить подмышки в цвет радуги? Это необычно) 3✅Предпочитаю гладкие подмышки без разукрашек. 4✅Я только за натуральность. Вообще не понимаю, зачем их нужно брить или красить. Главное - чистота! Или пишите свои впечатления от данного тренда.

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Pit hair, don't care! #FuckYourBeautyStandards Coloured my underarms blue to match my hair because why the hell not? I use Ellumin by Goldwell, a little goes a long way, and it seems to last longer and bleed less. I occasionally shave them for fashion shows/events but as far as my personal life goes, I see no need for prickly pits and in grown hairs just because some people think it's "gross" for my body to do what it does. Shave if you want, don't if you dont. It's not up to anyone but yourself! #FurryGirl #BluePits #NaturalBeauty #HairyGirls #FucktheSystem #IThrewItOnTheGround #PitHairDontCare #FurryGirls #Sexy #Beauty #AltBeauty #AuNaturale #armpithairdontcare #hairypitsclub #BeautyRevolution #PitColour #PitColor #Goldwell #ellumin #DyedPits

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The art of dying your armpit hair has become so popular that even some of our favourite celebrities are at it too. 

So if you're letting it grow, it's time to take a trip to Boots and start bleaching those pits. 

Read: We Discuss: Hair Removal Methods And Which Is Best For You And Your Body?

Read More: That Baby With Better Hair Than You, Is Now Richer Than You