This is worrying.
It takes a lot to shock us, especially when it comes to strange vagina trends. We've tried and tested the 'Vontour' (contouring your pubic hair), we passed on Gwyneth Paltrow's idea to steam our lady bits and only recently we were left feeling a little disturbed by vaginal scraping. But now there's a new trend on the lady bits market and it's rather disturbing.
The 'O' Shot is a non-surgical treatment that involves injecting your own blood into your vagina. Why you may ask? Well, the procedure supposedly increases sexual arousal and "rejuvenates" the vagina.
Similar to the vampire facial, blood or "high-quality platelet-rich plasma" (PRP) is taken from the patient's arm but instead of injecting back into your face, the O-shot injects the PRP into the woman's clitoris and vagina. The injection creates a blood clot known as a haematoma which is claimed to enhance sensitivity which ultimately results in orgasms.
It has been reported that around 2,000 women have received the treatment since it was invented in both the UK and globally. The treatment lasts 40 minutes and while the procedure is designed to increase the strength and frequency of orgasms, it has also been found to enhance natural lubrication and achieve greater arousal.
The O-Shot may be trendy right now as more and more women are opting for the treatment. However, there are a tonne of women's health experts warning against it.
According to Dr Jen Gunter, the procedure could have some concerning side effects.
"The most concerning thing for me is the lack of animal studies to give us a basic idea of how vaginal epithelium might respond to PRP. The bulk of the published studies involve wounds and tendons/muscles, not healthy vaginal tissue. This is a very important point because it is possible that PRP could increase the growth of blood vessels into vaginal tissues and we don’t know if that is good or bad. If a woman has human papilloma virus (HPV) in her vagina and gets a PRP injection could that cause the HPV to spread or make it more likely to develop into cancer? Could it cause scaring? Could it lead to unregulated growth of nerve endings and cause pain? Could it trigger autoimmune conditions of the vagina or vulva?"
She then goes onto suggest that those who have had the treatment and claim that it has made a difference could be experiencing the placebo effect.
Whether the 'O-Shot' does or does not improve sexual arousal, we think we'll pass on our injecting our vaginas with our own blood, thanks.